Quantitative & qualitative. Structured & unstructured. We work with hundreds of data categories:
- Socio-demographics
- Finances & payment
- Property details & use: app / amenities / services
- Customers satisfaction & journey metrics
- Marketing: Promotions, campaigns & social media
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From advanced modelling and machine learning to natural language processing, we go many steps further to get under the skin of consumers; their needs, choices and trade-offs to deliver accurate and powerful insights.
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We always look at the bigger picture, exploring the wider market context, trends and developments to inform our final deliverables and recommendations.
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