We run highly sophisticated and interactive online exercises, using the most advanced consumer choice modelling methodologies:
- Menu-based choice
- Choice-based conjoint
- Gabor Granger
- MaxDiff
- A/B testing
- Co-creation
- Net Promoter Score©
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From regression analyses and machine learning models to natural language processing, we go many steps further to get under the skin of consumers; their needs, choices and trade-offs to deliver accurate and powerful insights.
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We always look at the bigger picture, exploring the wider market context, trends and developments to inform our final deliverables and recommendations.
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